San Francisco California, Frankfurt Germany -- May 03, 2005
Navastream, a world leader in managed security services, today announced the arrival of Navastream ULTRA 2.0, the first and only comprehensive, automated system for corporate intelligence gathering, intellectual property protection, Blog control, and brand management. Navastream ULTRA gives companies the power to leverage a single automated solution across marketing, product development, and legal departments to consolidate intellectual property and brand management functions.
"Considering the damage rumors, leaked trade secrets, and other infringements can do to brand equity and stock prices, corporations can't afford to leave intellectual property management to chance anymore," said Altura Ewers, CEO of Navastream. "Soon we'll look back on this moment and wonder how organizations survived so long without automated brand management tools."
Until now, tracking a brand’s presence online has been highly labor intensive and manual process with little or no useful results. At the same time, Internet threats to an organization’s Intellecutal Property has exponentially exploded. According to Businessweek, "There are some nine million blogs out there, with 40,000 new ones popping up each day." Such a tremendous volume of material is impossible to effectively monitor by hand using search engines. With Navastream ULTRA, marketing and legal staff can easily track and manage brand assets and intellectual property on the Internet as well as identify threats and infringements.
"Navastream ULTRA provides instant gratification," said Ewers. "Suddenly you know when, where, and how your intellectual property is being used on the web."
Navastream ULTRA deploys an unprecedented array of Intelligent Search Agents capabilities for proactive brand-use awareness, including:
Navastream ULTRA is hosted online and can be activated instantly for immediate deployment. A fully automated service, it constantly scours the Internet for key words, trademarked images, and brands, delivering graphically enhanced reports to relevant parties within the organization for follow up. Navastream ULTRA even provides robust Project Management capabilities for successful completion of cases. It also monitors domain name registrations of interest, and even reports patent registrations in related areas.
"If you want to stay informed about how customers, competitors, and others are using your brand, you can sift through search engine results everyday, cross your fingers and hope information comes to you by chance, or deploy Navastream ULTRA," said Ewers. "Navastream ULTRA is an organization's eyes and ears on the web."
Navastream ULTRA 2.0 is the most comprehensive and powerful automated solution for monitoring and protecting brands, trademarks, and intellectual property on the Internet. Navastream ULTRA is available by monthly contract or by the report. Full service options for those wishing to outsource brand management are also available. By employing best-of-breed security standards from one of the security industry’s most trusted names, including round-the-clock monitoring and daily backups at a Navastream premier hosting facility, separate datatbase for each account, password-protected log-in and support for Secure Socket Layer (SSL) access, Navastream ULTRA promises and delivers 99.999% uptime.
Navastream ULTRA is available in three versions:
Navastream ULTRA Lite Scan-a one time report snapshot
Navastream ULTRA Application Server 2.0-A Hosted Service
Navastream ULTRA Application Service Manager 2.0- A Hosted Automated Service
Navastream-ULTRA Strengthening Intellectual Property through Intelligence.
Visit the Navastream ULTRA Home Page
NAVASTREAM is a worldwide leader in managed security services (MSS). In addition to BrandSpyder, Navastream.s solutions consist of encryption services for video, voice, and data sent over broadband communications infrastructures including ISDN, IP, ATM, and Gigabit Ethernet. Security modules can be leased or purchased and are remotely manageable through a central management interface. For more information, please call +1 415 552 4192 or visit us on the web at www.navastream.com.
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