San Francisco, California, CeBIT Hannover Germany -- March 1, 2006
Navastream, Inc. today introduced a new version of its revolutionary ASP software solution ULTRA that enables businesses to make sense of the explosion of information from BLOG networks on the Web, delivering new insight into brand reputation, customers, competitors and the resulting public opinion about their company or organization.
The proliferation of Blogs, news feeds, consumer review sites, newsgroups and articles published daily on the Web has created a phenomenon where public opinion about an organization spreads worldwide, faster than ever before. These sources are filled with insight from consumers, experts and competitors that can be analyzed and used by businesses to make better decisions on products, services and business strategies. The sources are also filled with rumors, hoaxes and the rising underworld of cyber criminals with profit motives. This creates a tremendous opportunity for organizations to carefully monitor their image and more quickly address business opportunities, threats, quality concerns or changing public perception.
To help businesses and other organizations gain a real-time view of public image and positive or negative opinion about their business, Navastream is releasing a new version of its Intellectual Property Protection and Monitoring ASP solution, ULTRA 2.5 for Marketing Organizations to collect, archive, analyze and thereby extracting critical information from commentary, issues and information affecting their brand, providing new insight into how they operate and make business decisions.
Marketing and Sales departments have the ability to use Navastream ULTRA 2.5 to track success of product introductions and marketing campaigns, to reassess strategy and redefine tactical areas for product and marketing improvements, and to conduct impact analysis by comparing consumer feedback and industry trends to actual sales data and marketing investments.
Organizations in diverse industries can benefit from this solution. For example, a manufacturer of consumer sensitive goods could use this software to track response to new product introductions by examining consumer product reviews and Blog discussions about the new product, simultaneously analyzing information from multiple regions of the world where public sentiment about the product was less than projected, and spot topics or trends related to their products or service.
The ULTRA solution leverages Navastream expertise in building advanced Intelligence and Counter-Intelligence platforms to monitor, archive and analyze text, images, logos, key words, functions now critical in active brand management given the explosion of information on the Internet. Navastream ULTRA 2.5 enables decision makers to identify, access and extract valuable meaning out of Internet information - regardless of source - basically anything connected to the Internet, including RSS feeds, can be automatically searched with patent pending technology using Keywords and basic filters and over a short period, "Timed Snapshots" of the Internet evolve in regards to your Intellectual Property, Brand, Trademark or even Officers of the company. Since the Internet is dynamic and constantly changes, it is important to have the ability to seamlessly and effortlessly capture relevant information as it changes to form a valuable picture enabling decision makers to make solid business decisions based on relevant facts not just recent events nor guesses.
"As Information become instantly available to almost everyone in the world with an Internet connection, all types of companies, governments, and public safety organizations are seeking new ways to better understand how they are viewed by customers, investors and other shareholders who directly impact brand image and reputation," said Altura S. Ewers, Co-Founder and senior vice president, Navastream ULTRA division. "The ULTRA platform solution is the only one that helps decision makers track and analyze the vital signs of a brand as viewed by customers in real-time, allowing organizations to shrink response time, thus enabling instantaneous feedback yielding optimum customer satisfaction in the form, translating the customer wishes into desired products and services." The launch of Ultra 2.5 signifies a revolution in the way business is done and products and services are created, launched and improved on a global scale. Ultra 2.5 is a culmination of information technology’s impact on society much the same way, "division of labor" and "capital flow" impacted Factories and Capitalism at the end of the 19th century.
Navastream ULTRA 2.5 is the most comprehensive and powerful automated solution for monitoring and protecting information assets, brands, trademarks, and intellectual property. Navastream ULTRA is available by monthly subscription basis now directly through Navastream or through a network of major Information Management and Intellectual Property Professional services firms to be announced in Q2 2006. By employing best-of-breed security standards from one of the security industry’s most trusted names, including round-the-clock monitoring and daily backups at a Navastream premier hosting facility with separate database for each account, password-protected log-in and support for Secure Socket Layer (SSL) access, Navastream ULTRA promises and delivers a new and indispensable view.
About Navastream
Formed in 1997, NAVASTREAM is the worldwide leader in managed security services (MSS), offering secure services for cell phone encryption, GSM encryption, video encryption, voice encryption, wireless encryption, mobile encryption, and data encryption sent over high speed communications infrastructures including ISDN, IP, ATM, and Gigabit-Ethernet. Navastream Imperial Cipher is a powerful product suite that provides exclusive communications security for executives and directors of private and public companies and government institutions. Navastream ULTRA 2.5 Intelligence platform offers a powerful automated search agent that continuously scours the Internet for brand assets and Intellectual Property references, then uses proprietary push technology to alert brand owners of violations and/or infringements in real time. For a demonstration or more information please email us at Ultra@navastream.com or call +1 415 552 4192 or visit us on the web at www.navastream.com.
