San Francisco California, Frankfurt Germany -- February 16th, 2005
Navastream, a world leader in managed security services, today introduced Navastream UltraTM, a software solution that enables marketing and legal staff to easily track and manage their brand assets and intellectual property on the Internet, as well as identify threats and infringements.
Up until today, Internet-based brand management has been a relatively incomplete, manual search-engine based process that taxed human and financial resources inside a company. However, with Navastream Ultra, companies can now leverage a single automated solution across marketing, product development and legal departments, to consolidate the tasks of the intellectual property and brand management functions. In a normal Fortune 500 company scenario, Navastream Ultra can complete the administrative work of a typical 10-person, freeing up employees to spend more time on the strategic areas of their jobs.
"It's proven that negative brand perceptions can drop the price of the company.s stock", said Altura Ewers, CEO of Navastream. "Yet today, companies not only fight negative perceptions, but they also face brand exploitation and intellectual property fraud due to globalization and sophisticated black markets like those in China, where up to 90% of some product categories are pirated."
With Navastream Ultra, brand asset and intellectual property tracking is a turnkey process that actively searches the Internet, and then uses proprietary "push" technology to deliver custom reports to various roles in the organization. The solution's capabilities include:
Navastream Ultra is available today, offered via a hosted service, which is fast, secure and affordable to deploy. Navastream Ultra comes at no hardware cost, no installation cost, no maintenance cost. Pricing is structured according to the number of brands and domains under management and is for unlimited users. For more information, contact the Navastream sales department.
NAVASTREAM is a worldwide leader in managed security services (MSS). In addition to Navastream Ultra, Navastream.s solutions consist of encryption services for video, voice, and data sent over broadband communications infrastructures including ISDN, IP, ATM, and Gigabit Ethernet. Security modules can be leased or purchased and are remotely manageable through a central management interface. For more information, please call +1 415 552 4192 or visit us on the web at www.navastream.com.
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